A Shopify theme from Empyre.
Our Team
Our Family Helping Your Family To A Perfect Fit
This idea has been 20+ years in the making. From an idea, to a thesis in college, to patent application, to manufacturing, distributing, and selling – the dream has become a reality.
With over 80 years in the shoe industry and four generations; selling, repairing and evaluating customers’ needs, this product has been created with the consumer in mind. When Rob and Nancy were attending shoe shows year after year and couldn’t find a supportive insole for their customers, they took matters into their own hands and began the process of getting the idea down on paper. We feel strongly that feet are never going to go away. With the exception of a few shoe companies, shoes are not created with enough support to benefit the end user. With TPI any shoe will fit like it was made for the foot that is wearing it!
Robert J. Swensen, Jr.
Robert J. Swensen, Jr. is the President, Chief Executive Officer and Creator of the Perfect Insole Support System. Rob grew up in the family owned shoe store that has been passed from generation to generation for over 80 years. After serving in the military as a marine, and a few other ventures along the way he returned home to Jackson, CA where he took over the family business. Rob has a wealth of prior business experience, having owned and operated Swensen’s Shoe Store with wife Nancy for over 25 years. After attending shoe conferences year after year searching for the perfect insole (to no avail), in 1998 he decided to take the steps to provide a supportive insole for his customers. Rob has done extensive research of the insole industry through gathering samples and compiling data. His business experience, creative imagination, and proactive leadership are important strategic assets for this company. Rob’s responsibilities include coordinating with the product developer, dealing with legal issues, and providing the vision and leadership to keep the company moving forward.
In addition to his passion for creating The Perfect Insole he enjoys hunting, fly fishing, camping and spending time with his two grandsons. If he isn’t behind the desk (or kitchen table some may call it) measuring or molding insoles – you’ll find him outside on a tractor, motorcycle or other off-road vehicle.
Nancy Swensen
Nancy Swensen is Chief Financial Officer of The Perfect Insole Support System. Nancy has a long history in banking as well as maintaining the inventory and financial records for multiple retail businesses including Swensen's Shoe Store for 25 years. Her experience will play a key role in keeping the day-to-day operations of the business functioning at efficient and effective levels. After semi-retiring from retail Nancy decided to take a career in public service as an elementary school librarian.
Outside of the work world Nancy volunteers with a local cancer organization that has raised over one million dollars for their local community since its inception. She also spends her free time taking care of her two grand boys, going to musicals, and camping outdoors with Rob.
Kelly Ellis
Kelly Ellis is the Vice President and Chief Information Officer of the Perfect Insole Support System. Kelly grew up in the shoe store as the fourth generation selling shoes after school and on weekends. Attending California State University, Monterey Bay business program she wrote her college thesis on starting an insole business. Kelly received a business/marketing degree with an emphasis on international entrepreneurship in 2001, and began writing the patent for the project after graduation. Kelly has past experiences in sales, marketing and competitive strategy which are an important assets to the development and growth of the business. She will concentrate on the communication between the TPI Team and all other respective aspects of the business including sales representatives, oversea coordination, and distribution outlets.
Having heard her father’s deep passion for comfortable support for your feet over the years Kelly has naturally developed a sense of understanding and commitment for the company’s product. While her past job titles have varied, her personal and professional goals have always revolved around customer relations, project management, marketing and development. Kelly is able to reinforce the company’s standards and commitment to building quality insole products through consistency and knowledge of the shoe industry. She is extremely outgoing and keeps busy outside the family business by having hobbies that she can participant in year-round including; camping, fishing, skiing, traveling, bowling and softball.